Marketing For Small Business – Helping Them Prosper By Making The Phone Ring
Local businesses need our help. Even though the recession is behind us, our economy is still suffering. With the knowledge you already have under your belt, you can help the small businesses in your community to make a full recovery over the next few years. You can help them with their marketing by creating an online presence for them, writing articles, and helping to make their phones ring.
Most small businesses now have a website of some type, but these are usually not very effective. Many times they were set up by a friend or relative, and they are not optimized for the businesses keywords. The domain usually has the company name, which new customers would not be able to find. You can change this by helping them to secure a domain name that contains the city and the industry, such as Houston hair styling or Santa Fe pet grooming. Do this with a WordPress site that is easy to set up and manage. This will give them an online presence so they can easily be found by their prospects.
Writing blog posts, articles, and press releases will get their name out to their community in a big way. You will be telling others about who they are and what they have to offer, similar to what we do when we set up our own business on the Internet. I like to promise them only one article, one blog post, and one press release each month, and then over deliver by writing twice as much. I used to think that the business owner would have someone already working for them who would want to take this over, but they are much too busy with the day to day activities of the business to do this type of writing and marketing.
The idea is to help them make their phone ring so they are able to serve more clients. You will find that the initial set up of a marketing plan for a business takes lots of time during the first month, but tapers off soon after. Ask them to commit to working with you for at least six months so that you can get them to page one on Google and the other search engines.
Be sure to take lots of pictures and videos when you visit their office. For a dentist I market for I like to do a series of one to two minute videos and then drip those out one or two each week for the next couple of months on YouTube.
You may find that working with these small businesses is quite rewarding, and the money you earn will justify the time you are spending.
Article Source: http://EzineArticles.com/7035886
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